Google Analytics
Apart from the search engine service, google analytics is perhaps the most useful for webmasters, used by 57% sites around the web, including twitter. myspace etc. It is virtually a cross platform analytics using a simple Java script. A code is attached to the start of the HTML, and using this code, google collects data about the viewer.
Information collected include the ip, referrer, time zone, the screen resolution, the user agent (which browser you are using). Although google claims to maintain its privacy, there have been reports that there is violation of the TOS, however, the accusations are not confirmed.
Recently, google analytics has been incorporated with the Adwords campaign. Using this feature, advertisers are able to keep track of where the potential customers come from and make necessary advertisement campaigns.
Information collected include the ip, referrer, time zone, the screen resolution, the user agent (which browser you are using). Although google claims to maintain its privacy, there have been reports that there is violation of the TOS, however, the accusations are not confirmed.
Recently, google analytics has been incorporated with the Adwords campaign. Using this feature, advertisers are able to keep track of where the potential customers come from and make necessary advertisement campaigns.